Grow your publication on Substack
With recommendations, referrals, and a powerful growth network, Substack writers and creators spend less time on marketing and more time on their craft.
The Substack Network drives 25% of paid subscriptions across the platform.
There are millions of readers with email addresses and credit card information already in the Substack system, making them 3x more likely to pay for a subscription to your publication. That means you get readers and money for free just by publishing on Substack.
Substack’s most powerful feature is growth
Recommendations
Simple cross-promotion for publishers
Recommendations is our human-powered system that helps creators suggest other creators to their readers via the subscribe flow, on their homepages, and in automated emails. Substack writers have called this feature “game changing” and industry analysts have called it an “unfair advantage.”
Guest posts, mentions,
and cross-posts
Tools for cross-pollination between creators
Substack offers tools that make it easy for creators to collaborate and lift each other up through sharing each other’s work: Cross-posting, guest posts, mentions, and publication and post embeds.
Referrals
Empower superfans to grow your publication
Substack's referral tools — Subscriber Referrals and Gift Referrals — are custom-made for subscription publishers, allowing you to grow your audience through the quality of your work.
“78% of new subscribers are now coming from other Substack newsletters recommending my newsletter. And 11% of paid. Game changing feature.”
Lenny Rachitsky, Lenny’s Newsletter
Over 625,000 subscribers
Growth on auto-pilot
Boost
Substack Boost is like having a secret growth team that puts Substack’s data and expertise to work without you having to lift a finger. Boost uses discounts and special offers at the right moment to maximize revenue.
Find out more about Substack Boost
The Substack app
The Substack web reader and iOS and Android apps are full of interactive discovery features—from search to leaderboards to reader profiles—that make it one-tap easy for new readers to find and subscribe to your publication. More than 25% of subscriptions originate from our apps.
SEO
Publishers on Substack get a dedicated SEO team focused on making Substack publications appear higher in search rankings. Our advanced SEO tools are designed to offer customization where it counts.
Read more about Substack’s best-in-class SEO powers
“Substack isn’t just a place to publish or read – it’s an ecosystem for writers and creators to collaborate and contribute to one another’s growth.”
Mario Gabriele, The Generalist
Over 100,000 subscribers
